Shaft’s Cheese is now available at HEB!
Roseville, CA — July 14, 2025 — Shaft’s Cheese & Co., known for its bold, aged blue cheeses and commitment to unique affinage, is proud to announce that two of its signature offerings—Ellie’s Vintage 2-Year Blue and Serendipity—are now available in over 100 H-E-B stores across Texas.
Photos by @mrskellylorrainereid
This milestone marks a major step in Shaft’s ongoing effort to bring exceptional, aged blue cheeses to cheese lovers across the country. The partnership with H-E-B, a trusted and iconic Texas retailer, reflects Shaft’s focus on collaborating with like-minded grocers that share a dedication to quality, community, and culinary discovery.
“We are so excited to be a part of HEB’s growing cheese case. This marks an exciting chapter for Shaft’s as we develop further relationships with customers and retailers around the country. We know that our blues will find a new audience of Texas-based, blue cheese lovers and we can’t wait to see more growth in this market.”
– Erica Arnold, Marketing & Business Development Manager
Ellie’s Vintage 2-Year Blue is Shaft’s most mature offering—a creamy and slightly sweet, complex blue cheese aged for a full 24 months under carefully controlled conditions. With a smooth taste, crystalized veining, and beautiful flavor, it’s a bold statement piece for any cheese board or dish that deserves the spotlight.
Serendipity is a unique combination of Shaft’s 1-Year Aged Blue and Aged Sharp Cheddar. It’s an ideal gateway for those new to blue cheese, while still offering enough nuance to intrigue connoisseurs. Stunning and crowd-pleasing, Serendipity is a staple for entertaining and everyday indulgence.
With this expansion, Shaft’s Cheese continues its mission to make its unique and handcrafted cheeses more accessible, while remaining true to its roots in traditional aging methods and small-batch production.
For more information, visit www.shaftscheese.com or find us in the specialty cheese case at your local H-E-B.
Where to find Shaft’s at HEB
Store locations as of August 1st, 2025. We always recommend asking your store’s cheese counter for current availability!
| HEB Store # | HEB Store | Address | Shaft’s Items Available |
| 14 | Kyle | 5401 SOUTH FM 1626 KYLE, TX 78640 | Serendipity + 2-Year |
| 16 | Burleson | 165 N.W.JOHN JONES DR. BURLESON, TX 76028 | Serendipity |
| 20 | Cypress Market | 24224 NORTHWEST FREEWAY CYPRESS, TX 77429 | Serendipity + 2-Year |
| 24 | Anderson Mill | 11521 NORTH FM620, BUILDING A AUSTIN, TX 78726 | Serendipity + 2-Year |
| 28 | Bay Colony | 2955 SOUTH GULF FREEWAY LEAGUE CITY, TX 77573 | Serendipity + 2-Year |
| 29 | Westlake | 701 S CAPITAL OF TX HWY BLDG C WEST LAKE HILLS, TX 78746 | Serendipity + 2-Year |
| 39 | Belton | 2509 NORTH MAIN STREET BELTON, TX 76513 | Serendipity + 2-Year |
| 48 | Beaumont | 3025 NORTH DOWLEN ROAD BEAUMONT, TX 77706 | Serendipity + 2-Year |
| 52 | Sherwood Avenue | 3301 SHERWOOD WAY SAN ANGELO, TX 76901 | Serendipity + 2-Year |
| 57 | Flour Bluff | 1145 WALDRON ROAD CORPUS CHRISTI, TX 78418 | Serendipity + 2-Year |
| 63 | Pearland | 2805 BUSINESS CENTER DRIVE PEARLAND, TX 77584 | Serendipity + 2-Year |
| 69 | Staples & Saratoga | 5313 SARATOGA CORPUS CHRISTI, TX 78413 | Serendipity + 2-Year |
| 74 | New Braunfels @ HWY 46 | 1655 W STATE HIGHWAY 46 NEW BRAUNFELS, TX 78130 | Serendipity + 2-Year |
| 85 | Potranco & 1604 | 10718 POTRANCO ROAD SAN ANTONIO, TX 78251 | Serendipity + 2-Year |
| 91 | Riverside | 2508 EAST RIVERSIDE DRIVE AUSTIN, TX 78741 | Serendipity |
| 92 | Victoria | 6106 N. NAVARRO VICTORIA, TX 77904 | Serendipity |
| 94 | Mission | 2409 EAST EXPRESSWAY 83 MISSION, TX 78572 | Serendipity + 2-Year |
| 96 | Far West | 7015 VILLAGE CTR DR. AUSTIN, TX 78731 | Serendipity |
| 99 | Vintage Park Market | 10919 LOUETTA RD HOUSTON, TX 77070 | Serendipity + 2-Year |
| 102 | Alon Market | 8503 NW MILITARY HWY SAN ANTONIO, TX 78231 | Serendipity + 2-Year |
| 108 | 281 & Evans Road | 20935 US HIGHWAY 281 NORTH SAN ANTONIO, TX 78258 | Serendipity + 2-Year |
| 109 | Bunker Hill | 9710 KATY FREEWAY HOUSTON, TX 77055 | Serendipity + 2-Year |
| 110 | Sienna Market | 8900 HWY 6 MISSOURI CITY, TX 77459 | Serendipity + 2-Year |
| 182 | Market Place | 3002 S 31 ST TEMPLE, TX 76502 | Serendipity + 2-Year |
| 184 | Leopard & Violet | 11100 LEOPARD CORPUS CHRISTI, TX 78410 | Serendipity + 2-Year |
| 210 | Alameda & Robert | 4320 S. ALAMEDA ST. CORPUS CHRISTI, TX 78412 | 2-Year |
| 218 | Parmer & Mopac | 12407 N. MOPAC EXPWY AUSTIN, TX 78758 | Serendipity + 2-Year |
| 227 | Slaughter & Manchaca | 2110 WEST SLAUGHTER LN AUSTIN, TX 78748 | Serendipity + 2-Year |
| 243 | East Hopkins | 641 EAST HOPKINS STREET SAN MARCOS, TX 78666 | Serendipity |
| 265 | HWY 183 & Whitestone Blvd | 170 E WHITESTONE BLVD CEDAR PARK, TX 78613 | Serendipity |
| 269 | North Hills | 10710 RESEARCH BLVD. STE 200 AUSTIN, TX 78759 | Serendipity |
| 292 | BAY CITY | 2700 SEVENTH BAY CITY, TX 77414 | Serendipity + 2-Year |
| 373 | 620 & O’Connor | 16900 RANCH ROAD 620 ROUND ROCK, TX 78681 | Serendipity |
| 381 | Harker Heights | 601 INDIAN TRAIL HARKER HEIGHTS, TX 76548 | Serendipity + 2-Year |
| 382 | West Wadley | 3325 WEST WADLEY MIDLAND, TX 79707 | Serendipity + 2-Year |
| 385 | Olmos Park | 300 OLMOS DRIVE SAN ANTONIO, TX 78212 | Serendipity |
| 388 | Parmer & McNeil | 6001 WEST PARMER LANE AUSTIN, TX 78727 | Serendipity |
| 395 | De Zavala | 12777 IH 10 WEST SAN ANTONIO, TX 78230 | Serendipity + 2-Year |
| 397 | 281 & 1604 | 18140 SAN PEDRO SAN ANTONIO, TX 78232 | Serendipity + 2-Year |
| 404 | Bee Cave | 12400 W HIGHWAY 71 BEE CAVE, TX 78738 | Serendipity + 2-Year |
| 414 | Brenham | 2508 S. DAY ST. BRENHAM, TX 77833 | Serendipity |
| 415 | Schertz | 17460 I.H. 35 NORTH SCHERTZ, TX 78154 | Serendipity + 2-Year |
| 423 | Wooded Acres | 1301 WOODED ACRES WACO, TX 76710 | Serendipity |
| 425 | Hancock Center | 1000 EAST 41 ST. AUSTIN, TX 78751 | Serendipity |
| 426 | Waxahachie | 800 HWY 77 WAXAHACHIE, TX 75165 | Serendipity + 2-Year |
| 428 | Brodie Lane | 6900 BRODIE LANE AUSTIN, TX 78745 | Serendipity |
| 449 | McPherson Rd | 7811 MCPHERSON RD. LAREDO, TX 78045 | Serendipity |
| 451 | Four Points | 7301 N FM 620 AUSTIN, TX 78726 | Serendipity + 2-Year |
| 463 | Loop 1604 Blanco Rd | 1150 NW LOOP 1604 SAN ANTONIO, TX 78248 | Serendipity |
| 473 | Fairmont PKWY | 6210 FAIRMONT PKWY PASADENA, TX 77505 | Serendipity + 2-Year |
| 474 | Lake Colony | 4724 HWY 6 MISSOURI CITY, TX 77459 | Serendipity + 2-Year |
| 476 | Tech Ridge | 500 CANYON RIDGE DR. AUSTIN, TX 78753 | Serendipity + 2-Year |
| 479 | Pflugerville FM 685 | 201 N FM 685 PFLUGERVILLE, TX 78660 | Serendipity |
| 487 | Williams Drive | 4500 WILLIAMS DR GEORGETOWN, TX 78628 | Serendipity |
| 488 | Portland | 1600 WILDCAT DRIVE PORTLAND, TX 78374 | Serendipity |
| 495 | Louis Henna Blvd | 603 LOUIS HENNA BLVD. BLDG A ROUND ROCK, TX 78664 | Serendipity + 2-Year |
| 497 | Mason | 1621 MASON ROAD KATY, TX 77450 | Serendipity + 2-Year |
| 498 | Atascocita | 7405 FM 1960 EAST HUMBLE, TX 77346 | Serendipity + 2-Year |
| 558 | Friendswood | 701 WEST PARKWOOD FRIENDSWOOD, TX 77546 | Serendipity + 2-Year |
| 561 | Fredericksburg | 407 SOUTH ADAMS FREDERICKSBURG, TX 78624 | Serendipity + 2-Year |
| 563 | Riverpark | 19900 SOUTHWEST FWY SUGAR LAND, TX 77479 | Serendipity + 2-Year |
| 567 | Lincoln Heights Market | 999 EAST BASSE ROAD SAN ANTONIO, TX 78209 | Serendipity + 2-Year |
| 576 | Louetta & Stuebner | 7310 LOUETTA SPRING, TX 77379 | Serendipity + 2-Year |
| 579 | Woodlands Market | 9595 SIX PINES RD THE WOODLANDS, TX 77380 | Serendipity + 2-Year |
| 580 | Parmer & Whitestone | 2800 EAST WHITESTONE CEDAR PARK, TX 78613 | Serendipity |
| 582 | Bastrop | 104 N HASLER BLVD BASTROP, TX 78602 | Serendipity |
| 583 | Woodway | 9100 WOODWAY DRIVE WOODWAY, TX 76712 | Serendipity |
| 589 | Mid County | 4800 B HWY 365 PORT ARTHUR, TX 77642 | Serendipity + 2-Year |
| 590 | 10th & Trenton | 901 TRENTON RD MCALLEN, TX 78504 | Serendipity + 2-Year |
| 591 | Round Rock | 1700 EAST PALM VALLEY BLVD ROUND ROCK, TX 78664 | Serendipity + 2-Year |
| 592 | Leander | 651 N. US HWY 183 LEANDER, TX 78641 | Serendipity + 2-Year |
| 594 | Indian Springs | 10777 KUYKENDAHL ROAD THE WOODLANDS, TX 77382 | Serendipity + 2-Year |
| 595 | N Frazier @ Loop 336 | 2108 NORTH FRAZIER CONROE, TX 77301 | Serendipity |
| 596 | Grand Parkway | 6711 SOUTH FRY ROAD KATY, TX 77494 | Serendipity + 2-Year |
| 599 | Buffalo Market on Buffalo Speedway | 5225 BUFFALO SPEEDWAY HOUSTON, TX 77005 | Serendipity + 2-Year |
| 610 | Spring Market | 2121 FM 2920 SPRING, TX 77388 | Serendipity + 2-Year |
| 612 | La Vernia | 14414 US HWY 87 WEST LA VERNIA, TX 78121 | Serendipity |
| 615 | Katy Market | 25675 NELSON WAY KATY, TX 77494 | Serendipity + 2-Year |
| 619 | Tower Point Market | 949 WILLIAM D.FITCH PKWY COLLEGE STATION, TX 77845 | Serendipity |
| 621 | Boerne | 420 WEST BANDERA ROAD BOERNE, TX 78006 | Serendipity + 2-Year |
| 623 | Bandera & 1604 | 9238 N.LOOP 1604 WEST SAN ANTONIO, TX 78249 | Serendipity + 2-Year |
| 627 | Sugar Land Market | 530 HWY 6 SUGAR LAND, TX 77478 | Serendipity |
| 630 | Montrose Market | 1701 WEST ALABAMA ST HOUSTON, TX 77098 | Serendipity + 2-Year |
| 631 | Granbury | 3804 US HWY 377 GRANBURY, TX 76049 | Serendipity + 2-Year |
| 638 | North Woodlands Market | 3601 FM 1488 THE WOODLANDS, TX 77384 | Serendipity + 2-Year |
| 639 | Mueller | 1801 E.51ST STREET AUSTIN, TX 78723 | Serendipity + 2-Year |
| 656 | Fairfield Market | 28550 US- 290 CYPRESS, TX 77433 | 2-Year |
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